Anticlockwise, as the Tawaf turns
The only watch that turns toward the Kaaba.
Every other watch on earth turns right. Ours turns left — following the direction of the Tawaf, the circling of the pilgrims around the Holy Kaaba. It is the direction the planets travel, the direction the winds turn, the direction the electrons run. Time, read the way Makkah reads it.
2009The idea is born in MakkahEngineer Majid bin Mohammed Fayez sets out to build a watch that counts the circuits of Tawaf.
FirstWatch factory in the KingdomThe first — and only — watch factory in Saudi Arabia licensed by the Ministry of Industry, in the industrial city of Makkah.
SwissMovementSwiss movement, stainless steel case, scratch-resistant glass, water-resistant to 50 metres, two-year warranty.
15+Years of craftFifteen years developing the Tawaf concept and the watchmaking to carry it.